Who is this man?

I was in the local Wal-Mart waiting out my wife as she search for such frivolous items as shampoo and toilet paper when I saw the Iron Monger toy.
At first I gave it a simple once over wondering who in their right mind would want a Jeff Bridges toy (unless it was based off of Fearless with a strawberry accessory and swelling trachea action) until I looked at the back and saw him on the back...or whoever he was that was stealing his ride.
Seriously, is that Uncle Ben?